Category: Copywriting

I think I’ve probably re-written this first paragraph half a dozen times. That’s because I’ve got something very important to share. A few days ago, after having a big personal breakthrough, I realized I’ve got an idea that might mean a huge breakthrough for you, too. Huge. The challenge is I realize you’ve been inundated… Continue reading Getting Unstuck: Breaking Down the Walls

Today, we’ll continue with Part II of my website makeover for Nelson Duffle. If you missed part I, you can see it here. Nelson had already set up a ‘name squeeze’ page for his website to capture visitor’s names and email addresses. A ‘name squeeze’ page, in case you don’t know, is a page put… Continue reading Website Makeover, Part II

As I mentioned in my last post, “Meet the Man Who Holds the Keys to the Kingdom”, I began work on Nelson Duffle’s sales letter last weekend. The copy wasn’t bad but several problem areas immediately got my attention. Nelson’s Original Headline The first thing I look at on any sales page is the headline.… Continue reading Website Makeover, Part I