Monday, June 17th, 2019

Getting Unstuck: Breaking Down the Walls

February 8, 2008 by  
Filed under Copywriting, General, Marketing

I think I’ve probably re-written this first paragraph half a dozen times. That’s because I’ve got something very important to share. A few days ago, after having a big personal breakthrough, I realized I’ve got an idea that might mean a huge breakthrough for you, too. Huge. The challenge is I realize you’ve been inundated […]

Website Makeover, Part II

February 1, 2008 by  
Filed under Copywriting, General, Marketing

Today, we’ll continue with Part II of my website makeover for Nelson Duffle. If you missed part I, you can see it here. Nelson had already set up a ‘name squeeze’ page for his website to capture visitor’s names and email addresses. A ‘name squeeze’ page, in case you don’t know, is a page put […]

Website Makeover, Part I

January 31, 2008 by  
Filed under Copywriting, General, Marketing

As I mentioned in my last post, “Meet the Man Who Holds the Keys to the Kingdom”, I began work on Nelson Duffle’s sales letter last weekend. The copy wasn’t bad but several problem areas immediately got my attention. Nelson’s Original Headline The first thing I look at on any sales page is the headline. […]